In 2011, brand is everything in the corporate world. While the rest of the business operations are considered a cost, marketing makes money. And central to so much of modern marketing is the brand, built…

MEDIA & DEMOCRACY: Today, Andrew Hughes looks at how voters have become consumers of political marketing, as part of The Conversation’s week-long series on how the media influences the way our representatives…

Andrew Wilkie is correct when he says that the government needs to sell things better. Developing good policy is not enough in today’s consumer driven world. The government also needs to clearly communicate…