Can Coles (Fly) buy shopper loyalty?
Consumers are becoming less loyal as they put more focus on getting the best possible deal, and become more willing to shop around to get it. In response, retailers have turned to loyalty programs in an…
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Analysis and Comment (11)
Who suffers when retailers exercise their market muscle?
When a major retailer uses its countervailing power (or “market muscle”) to negotiate better terms from suppliers, should policy makers be concerned?
In Australia, the debate has focused on dairy farmers…
Is pharmacy the final frontier for supermarkets?
Australia’s two major supermarket retailers, Coles and Woolworths, already have vested interests in fuel, convenience, liquor, hardware, hotels, apparel, general merchandise and technology. While they…
Fishing for compliments: a dangerous marketing strategy
My central problem with branded clothing is my reluctance to actually be branded. Why on earth would I pay to advertise someone?
When a Kiwi can make a motza from auctioning her buttock flesh to a strip…
The hidden price of discounting fresh fruit and vegetables
How should we consider the potential broader ramifications of Coles’ recent promise to reduce by 50% the price of fresh fruit and vegetables?
In the face of cheap fruit and vegetables, it is hard to take…
Get ready for a fruit fight: the fallout from Coles' price war on produce
Amid tough trading conditions and intense competition, Coles has fired the latest salvo in its ongoing supermarket war with Woolworths, announcing it will reduce the price of some fruit and vegetables…
Chopper Read, Coles and Twitter: going down and staying down?
It is a very 21st century story. A Twitter account purporting to be that of noted Australian criminal Mark Brandon “Chopper” Read takes offence to an ad featuring ageing singer Normie Rowe and uses his…
House-brand push boils down to capitalism’s crisis
Global food giant Heinz has made a bit of a fuss about the growth of private-label or in-house brands in our major supermarkets.
William Johnson, executive chairman, CEO and president of the $US16.4 billion…
Nudged towards homebrand by our supermarkets; but is it really a choice?
International food giant Heinz has recently again complained about the behaviour of Australian supermarkets Coles and Woolworths, complaining the Australian retailers' homebrand strategy is creating an…
Health the casualty of Coles and Woolies alcohol price war
In recent days, Woolworths and Coles have put out a flurry of media releases, each staking a claim to being the cheapest place to buy alcohol this summer. Coles have “declared war” on liquor prices and…
We are what we eat: the demise of the ethical grocery shopper
In 1954, American consumer behaviour academic, Gregory Stone identified four different types of consumers.
Consisting of 150 in-depth interviews, Stone’s research found there was an “economic” shopper…