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Analysis and Comment (2)

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Brain scan technology is finding that some parts of the brain respond more strongly to colour than others Flickr/dpi

Perceiving colour involves more than meets the eye

By Colin Clifford, University of Sydney and Erin Goddard, University of Sydney

For more than 200 years, scientists have known the range of colours we can see means there must be three different types of light-responsive cells in our eyes. These three types of cell, along with the…
Dierkschaefer-1317694797
The emerging field of neuromarketing exploits the gap between what we say and what we think. Flickr/DierkSchaefer

Our brains, our wallets – the field of neuromarketing

By Philip Harris, University of Melbourne

How do we choose? Consumers imagine themselves as rational decision-makers, able to weigh up the relative costs and benefits of decisions to arrive at reasoned choices. Yet, a growing body of research…

Research Briefs (2)

An algorithm to speed up MRI scans

My Science

Magnetic resonance imaging (MRI) scan time could be cut to just 15 minutes (from about 45 minutes currently), thanks to an…