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Political advertising

Analysis and Comment (3)

Climate_ad
Kevin Rudd used to manage his brand well, but was toppled after an advertising campaign against him. AAP/YouTube

Democracy is dead, long live political marketing

MEDIA & DEMOCRACY: Today, Andrew Hughes looks at how voters have become consumers of political marketing, as part of The Conversation’s week-long series on how the media influences the way our representatives…
Pic_-_ad_campaign_story
Can political debates be won with a chequebook instead of politicians' backing? AAP

Hearts and minds: how industry ad campaigns work

The mining industry, led by the Minerals Council of Australia, has written to members asking for funds to under take a new advertising campaign to attack the carbon tax. In his letter to members, Minerals…