Anne Marie Hede

Anne-Marie is Professor of Marekting and Director (Research and Research Training) in the College of Business at Victoria University.

Since completing her PhD Anne-Marie has published widely in the field of marketing, and specifically on consumer behavior, within the context of special events, museums and tourism. She has been successful in attracting grants from a range of organisations. Her areas of expertise cover branding and marketing management, and she has undertaken research in Australia, New Zealand and the United Kingdom.