Rejection increases the inclination to be more charitable, a new study has found. The research, undertaken by the University of Texas at San Antonio, examined the effect that social exclusion has on behavioural preferences.

The results show that those who believe they are being ignored will have an increased preference for conspicuous consumption, while those who feel rejected will increase their propensity for charitable behaviour.

The study proves useful in identifying the effects of social exclusion on the psyche.