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Articles on Marketing to children

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Companies can do more if they truly want to support healthier dietary patterns among adults and children in Canada. THE CANADIAN PRESS/Cole Burston

How big food companies can do more to create healthier food environments

Many food and beverage companies are not doing enough to positively shape diets in Canada, while positive examples show that public health commitments are achievable.
Most Australian children have such a glut of toys that parents are opting to give them gift cards so they can choose for themselves. rawpixel/Unsplash

No presents, please: how gift cards initiate children into the world of ‘credit’

Many children receive gift cards or even ask for them so they can choose their own presents. But are youngsters ready to handle the wiles of advertisers and the complexities of ‘credit’ on a card?
With strong female leads such as Rey, Star Wars merchandise has tended to be sold in its own ‘destination’ section of stores rather than gendered toy aisles.

Beyond pink and blue: the quiet rise of gender-neutral toys

Ken dolls with a ‘man bun’. Female superhero action figures. At long last, the gendered distinctions of the pink and blue toy aisles are starting to break down.
Companies use children’s data to sell them junk food and other products. Cookie image via www.shutterstock.com

How companies learn what children secretly want

When children work on their school assignments, unknown to them, the software they use is busy collecting data. These data are then used for individualized marketing of junk foods and other products.

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