TV has long been the golden goose of political advertising – the one who spends the most wins. That’s over, and it’s a new era of digital advertising. No one’s done it better than Donald Trump.
The axe swung at Network Ten and removed the head of its breakfast program Wake Up - just over six months since it launched. And why? Nobody was watching. The 6am to 9am timeslot has been a hotly contested…
In the shadow of its worst ever annual sales figures – fewer than 28,000 Commodores sold in 2013 – Holden is persisting with an extraordinary advertising campaign to “explain” its decision to cease car…
Channel Nine is a station of two tales. The first is the positive story its viewers see: smiling in-house celebrities, reliable newsreaders, and blockbuster programs such as House Husbands, The Voice…
The most recent Australian anti-obesity measure, the West Australian LiveLighter campaign, features a series of shocking television advertisements, including one showing a middle-aged man in his kitchen…
SHARP Professor, Vitalities Lab, Centre for Social Research in Health and Social Policy Centre, and the ARC Centre of Excellence for Automated Decision-Making and Society, UNSW Sydney