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Articles on Apple

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Apple is committed to serving “Americans”, even as Tim Cook’s company asserts that manufacturing the iPhone in the United States would not be a viable option. Frederic J. Brown/AFP

Debate: Can corporate purpose be global?

New initiatives have allowed firms to enshrine their purpose in corporate bylaws, but gaps exist between local and international issues that can complicate the definition of a multinational’s purpose.
Apple’s industrial design has played a fundamental role in transforming computers from machines for tinkerers into desirable objects of self-actualisation. Shutterstock

Design and repair must work together to undo our legacy of waste

With the benefit of hindsight, we might finally see that the iPhone was the opposite of minimalism.
The components of an iPhone add up to a different cost than the phone itself. Poravute Siriphiroon/Shutterstock.com

The guts of an Apple iPhone show exactly what Trump gets wrong about trade

Trump believes the money Americans spend on Chinese imports like the iPhone goes straight into China’s pockets. In reality, China gets very little value from it.
The increasing use of sensors in smart homes adds to an ever expanding amount of user data that can be collected and commodified. Shutterstock

Explainer: what is surveillance capitalism and how does it shape our economy?

Companies scrutinise our online likes, dislikes, searches and purchases to produce data that can be used commercially. And it’s often done without us understanding the full extent of the surveillance.

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