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After six weeks of measuring their food waste, surveyed households found it easier to cut down.
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We are easy prey for drip pricing, the practice of incrementally disclosing unavoidable additional fees, squeezing our wallets and feeling unfair.
What makes improvised stage patter more appealing than a canned script?
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Audiences love improvised, off-the-cuff entertainment, and new research suggests it’s because spontaneity seems to offer a glimpse of the performer’s authentic self.
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Our relationship with money is complex – but when it comes time to indulge or resist the sales, a few tricks can help your spending.
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How to protect your future self from post-purchase regret.
Megrim sole…or Cornish sole?
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Research suggests that the name of a product affects our perceptions of it – before we have even tried it.
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Choosing the wrong gift can damage a relationship. Here is some advice, based on decades of research, on how to side-step the pitfalls.
To save as many lives as possible, public health efforts must take into account our subconscious biases.
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Right now, physical distancing is the most important preventive strategy we have against COVID-19. So why is it so hard for us to do what’s right?
The Queen gets it.
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People are more receptive to a caring tone than fighting talk.
How to keep going with those resolutions.
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The trick is changing our actual behaviour, as well as our intentions.
United Airlines officials testify after United physically forced a customer off a Chicago flight.
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United Airlines faced a public relations nightmare when they dragged a man off a flight in 2017 – until the blame shifted back to the victim.
Bill Blazina, 73, uses a high-potency marijuana oil as a medical marijuana patient, but he can’t afford it at a recreational marijuana store.
AP Photo/Gillian Flaccus
Pot taxes will change the ability of some to purchase recreational marijuana.
The decoy effect is the phenomenon where consumers swap their preference between two options when presented with a third option.
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Most pricing structures nudge us to spend more. But there’s a particularly cunning type of pricing that can get us to swap our preference from a cheaper to a more expensive option.
Social media is one avenue for proclaiming generosity.
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Some people are more inclined to give when they know their friends will find out.
EPA/Sascha Steinbach
Ingvar Kamprad’s Ikea revolutionised retail by popularising flat-pack furniture and building maze-like stores.
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Marketing has moved from a focus on the product itself to the consumer, who they are and finally, how they think.
Are you someone who needs the latest gadgets?
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Will you buy the new iPhone straight away?
Or do you buy your smartphone based on its cost-benefits? Either way Apple might be using your own psychology against you.