To be effective, a video needs to be clear about its message and relatable. The government’s milkshake video seemingly about consent failed on both counts. But these videos get it right.
Many of us might be tempted to give up alcohol for a month as part of a highly publicised campaign, like Dry July. But how successful are these campaigns and how do you measure any long-term benefits?
Awareness efforts can focus public attention and help scientists raise funds for research. But the impact on eradicating the disease itself and helping patients today is much less clear.
Prince Harry’s Invictus Games is raising awareness of the achievements of injured armed forces personnel and the games have once again spurred conversations about the legacy of big sporting events – in…
Health services are under constant scrutiny and rarely out of the news. But discussions about how and even whether they can continue are likely to exercise the whole developed world in the near future…
Anti-obesity messages are everywhere – in news, in entertainment, and in public health campaigns. We are constantly being told that fat is bad for us, and that in order to be healthy we need to lose weight…