Product placement has been allowed on UK TV for more than a decade, but changing viewer habits mean it’s only recently come into its own as a revenue stream.
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Articles on Sainsbury's
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Sainsbury’s is also experimenting with the till-free technology.
Supermarkets have been hit by multiple disruptions in the past couple of decades and they are struggling to survive.
Sainsbury’s faces tough times ahead following the blocking of its merger with Asda.
Facing stiff competition, the obvious solution is for Sainsbury’s and Asda to grow their customer base and revenues, while cutting their margins, through a merger.
Dave Lewis has dragged the supermarket clear of an accounting scandal. Now for the hard bit …
Waitrose has withdrawn its free coffee offer to loyalty cardholders – but on what grounds?
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Senior Lecturer in Marketing, University of Westminster
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