Alemayehu Molla specializes in information systems with a focus on e-commerce. His main research areas are Sustainable Digital Business Transformation, Green Information Technology, E-Business, Enterprise Systems and Development Informatics. His publications appeared in top-tier information systems (Information Systems Journal, Journal of the Association for IS, European Journal of Information Systems, and Information & Management), e-business (The International Journal of E-commerce, Journal of E-commerce Research, Journal of Electronic Commerce in Organisations) and development informatics (The information Society, Internet Research, IT and International Development, IT for Development) journals.