Eugene Chan is Associate Professor of Marketing in the Ted Rogers School of Management at Toronto Metropolitan University (formerly Ryerson University). He holds a PhD in Marketing from the University of Toronto, a MA in Social Psychology from the University of Chicago, and an AB in Honors Psychology from the University of Michigan. He also has an ARCT (Hons) in Piano Performance from Canada's Royal Conservatory of Music.
He uses experimental and survey methods and draws on theories from diverse disciplines in the social sciences to study how people make choices, judgments, and decisions in the marketplace, in organizations, and in society. Generally, his research revolves around three themes. First, he studies how political ideology affects consumer behavior in both for- and non-profit contexts. Second, he studies how marketing, health, and science communication should be constructed and conveyed to best promote attitudinal and behavioral change for the better. Third, he studies how to prompt consumers to make green and environmentally-friendly choices and decisions. Many times, his research interests intersect.
His research has been published in top-tier outlets such as the Journal of Consumer Psychology; Annals of Tourism Research; Journal of Travel Research; Organizational Behavior and Human Decision Processes; International Journal of Research in Marketing; Journal of Experimental Psychology: General; Personality and Social Psychology Bulletin; Global Environmental Change; and Evolution and Human Behavior.
Eugene has previously taught at the University of Toronto (Canada); University of Technology Sydney and Monash University (Australia); University of Ljubljana (Slovenia); and Purdue University (United States).
Experience
2022–present
Associate Professor, Toronto Metropolitan University
2020–2022
Associate Professor, Purdue University
2017–2020
Senior Lecturer, Monash University
2014–2017
Lecturer, University of Technology Sydney
Education
2014
University of Toronto, Ph.D. in Marketing
2007
University of Chicago, M.A. in Social Psychology
2006
University of Michigan, A.B. in Honors Psychology
2001
Royal Conservatory of Music, A.R.C.T. in Piano Performance
Publications
2020
Moral foundations underlying behavioral compliance during the COVID-19 pandemic, Personality and Individual Differences
2020
Crowdsourcing hypothesis tests: Making transparent how design choices shape research results, Psychological Bulletin
2020
Low voice pitch in orally delivered recommendations can increase compliance with hand sanitizer use among young adults, Behavioral Science and Policy
2020
The voice of cognition: Active and passive voice influence distance and construal, Personality and Social Psychology Bulletin
2020
The consumer in physical pain: Implications for the pain-of-paying and pricing, Journal of the Association for Consumer Research
2019
Political orientation and physical health: The role of personal responsibility, Personality and Individual Differences
2019
Is meat sexy? Meat preference as a function of the sexual motivation system, Food Quality and Preference
2019
“They did not walk the green talk!:” How information specificity influences consumer evaluations of disconfirmed environmental claims, Journal of Business Ethics
2019
Political ideology and brand attachment, International Journal of Research in Marketing
2019
The politics of intent: Political ideology influences organ donation intentions, Personality and Individual Differences
2019
Jerkies, tacos, and burgers: Subjective socioeconomic status and meat preference, Appetite
2012
Understanding Consumer Psychology to Avoid Abuse of Credit Cards, Transformative Consumer Research for Personal and Collective Well-Being
Grants and Contracts
2009
Social Sciences and Humanities Research Council of Canada
Role:
Doctoral Fellowship
Funding Source:
Government of Canada
Professional Memberships
Australian and New Zealand Marketing Academy
Association for Consumer Research
Society for Consumer Psychology
Society for Judgment and Decision Making
Research Areas
Business And Management (1503)
Psychology (1701)
Marketing (1505)
Public Health And Health Services (1117)
Consumer Oriented Product Or Service Development (150501)
Pricing (Incl. Consumer Value Estimation) (150507)
Political Science (1606)
Philosophical Psychology (Incl. Moral Psychology And Philosophy Of Action) (220311)