James Reade

I am a Professor and Head of the Department of Economics at the University of Reading.

My research is, broadly speaking, on applied econometrics, with a particular focus on sport. I have published research investigating a range of economic phenomena using sports data; for example, discrimination and market efficiency. Many aspects of labour market functioning (workplace productivity, the impact of immigration and changes in regulatory oversight) and managerial decisions can, and have been investigated. Sport also enables classic economic issues to be analysed within the context of sport, for example the demand for attendance at sport, and strategic decisions made on the field. Data on sport has been extensively collected for decades, even centuries, enabling economic history analyses over long periods of time, and studies of important periods of change in sports.

I'm a Scorecasting Economist, working with my colleague Carl Singleton to forecast scorelines for football matches. It's a bit of fun, but it also is providing interesting research offshoots too.

I'm also affiliated with the Programme for Economic Modelling (EMoD) at the Institute for New Economic Thinking at the Oxford Martin School and the Research Program in Forecasting at George Washington University.