Since 2013, Imam Salehudin has been a full-time faculty member of the Department of Management Faculty of Economics and Business Universitas Indonesia, teaching undergraduate and postgraduate courses. He obtained his undergraduate degree from the Faculty of Economics and Business Universitas Indonesia in 2006. Then, he got his master's degree from the Psychometrics Program, Faculty of Psychology Universitas Indonesia, in 2010. Finally, he earned his Ph.D. degree in Marketing from The University of Queensland, School of Business, Brisbane, Australia, in 2021. His research field is on the application of digital technology in marketing and the evolution of business models to match it. Currently, the author is the editor in chief for Jurnal Manajemen dan Usahawan Indonesia (The Indonesian Journal of Management and Entrepreneurs). Previously, he was the managing editor for the South East Asian Journal of Management from 2011 to 2015.
Experience
2022–present
Assistant professor, Universitas Indonesia
2011–2022
Lecturer, Universitas Indonesia
Education
2021
University of Queensland, Doctor of Philosophy (Marketing)
2010
University of Indonesia, Master of Science / Psychology
2006
University of Indonesia, Bachelor of Economics
Publications
2022
To pay or not to pay: understanding mobile game app users' unwillingness to pay for in-app purchases, Journal of Research in Interactive Marketing
2022
A deeper understanding of student preferences for in-class video use: a segmentation analyses of needs, group differences and preference clusters, Education+Training
2021
No Such Thing As A Free App: A Taxonomy of Freemium Business Models and User Archetypes in the Mobile Games Market, ASEAN Marketing Journal 13 (2), 118-137
2021
The Effect of Perceived Product Quality, Brand Personality, and Loyalty on Brand Switching Intention of Technological Products, The South East Asian Journal of Management 15 (2), 169-187
2017
“Reverse Engineering” the Pitching Research Template: A Simple Tool to Help Understand the Academic Literature, Journal of Accounting and Management Information Systems 16 (1), 203-210
2017
Intention to Adopt and Willingness to Pay: Mass Rapid Transit (MRT) System in Greater Jakarta, Indonesia, ASEAN Marketing Journal 9 (2), 90-100
2016
100%♥ Indonesia: Role of Government Campaign to Promote Local Products in Indonesia, Asean Marketing Journal, 8(1), 1-17.
Grants and Contracts
2022
Edukasi Daring: Bijak Bermain Online Games: Mengenali Upaya Monetisasi Agresif, Menghindari Pengeluaran Berlebih, dan Menghasilkan Uang melalui Play-to-earn Gamefi
Role:
Ketua Pengusul
Funding Source:
Hibah Pengmas Edukasi Daring
2021
e-CSI: Developing a Community Satisfaction Index of Corporate Social Responsibility Activities using Sentiment Analysis of News, Narratives and Social Media Contents from US and Indonesian Firms
Role:
Anggota Pengusul
Funding Source:
Hibah Riset Klaster FEB UI
2013
Consumer Ethnocentrism and the 100% Love Indonesia Campaign
Role:
Ketua Pengusul
Funding Source:
Hibah Penelitian Internal UI
Professional Memberships
Academy of Marketing Science: Ruston, Louisiana, US